Brand + Web Systems
Quake Pros
Earthquake preparedness made approachable.
A Pacific Northwest seismic retrofit brand and digital experience developed to help homeowners understand earthquake risk and move confidently toward practical next steps.
Objective
Turn a technical and potentially intimidating service into a clear homeowner-focused experience.
My Role
Brand identity, logo design, web design, responsive UI, UX, interactive experience, and content presentation.
Brand + Digital System
Built around protection, clarity, and trust.
The identity uses a direct visual language built around the home, structural protection, and seismic movement. That visual system carries through the website with a restrained red, navy, white, and light-blue palette.
The goal was to feel professional and reassuring without minimizing the seriousness of earthquake preparedness.
Interactive UX
Earthquake Risk Checker
Rather than relying entirely on static informational pages, I developed an interactive risk checker that guides homeowners through a step-by-step series of questions about their property and seismic preparedness.
The experience simplifies a complicated subject into an approachable interaction while creating a natural path toward professional evaluation.
Responsive Experience
One system across desktop and mobile.
Navigation, typography, imagery, forms, calls to action, and the interactive assessment were reworked for smaller screens rather than simply scaled down.
Lead Generation
Education → assessment → action.
The site was structured as more than a brochure. Educational content builds awareness, the risk checker creates engagement, and the evaluation form gives visitors a clear next step.
01 Understand the regional risk.
02 Evaluate the home through guided questions.
03 Learn what retrofit work can address.
04 Move into a professional evaluation.
Project Takeaway
A complete brand and digital funnel built around a real homeowner problem.
Quake Pros demonstrates how identity, responsive web design, UX, content strategy, and interactive tools can work together as one system.